In 1969 Sephora’s founder, Dominique Mandonnaud, went against the typical perfumery’s convention of hiding bottles behind counters and did away with closed cabinets completely. The experience of buying perfume – and beauty products in general – was one that he believed should be more personal and fluid, with the ability to ‘try before you buy’. His idea seems to have paid off. Today, Sephora has 1,700 stores around the world, with its Champs Elysees shop seeing more foot traffic than the Eiffel Tower. Selling everything from lipstick to blush, bronzers to skin creams and everything in between, the brand is also known for its on-trend collaborations, such as with prominent UAE-based beauty blogger, Huda Kattan. Sephora UAE stocks an array of beautifying products, from cosmetics to fragrances, lipstick, blush, bronzers, skin creams, makeup kits, foundations, lip stains and more. Pick up Sephora cards for the ultimate gifts for friends and family, and don't forget to make use of Sephora promo codes.