We are a European company established in 1971, we have partnered with an Emirati company that has more than 15 years of experience and was originally inspired by the culture and values of the United Arab Emirates. Our goal is to create olfactory signatures that embody the culture and brand heart and soul of these values.

The idea of the Arabian horse became true and we felt directly connected to our brand; Symbol of pride, nobility, and strength. The Arabian horse is indicated in our logo and most impressively in our signature scents, with unprecedented olfactory expressions.

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