Delve Into The World of Your Favourite Characters Mattel Play! Town is a magical, safe, and interactive indoor ‘eduplay’ attraction for children between ages 2 and 10 themed around five of the most popular children’s characters, allowing little visitors to delve into the world of their favourite characters. Visitors will enjoy engaging and stimulating play experiences around the five world recognised brands from the global toy company, Mattel: Barney™, Thomas & Friends™, Bob the Builder™, Angelina Ballerina™, and Fireman Sam™, along with live shows, to create long-lasting memories. Mattel Play! Town is built on the concept of eduplay, a play-based education theory that highlights the importance of stimulating children’s imagination and fantasy to facilitate the development of social skills.